My Role: UX Researcher, Data Analyst
Team Size: 5
Time Frame: 3 weeks
Meals on Wheels
Waco
A homepage redesign to engage volunteers and create a more intuitive application process
About:
Meals on Wheels Promotes Senior health by providing nutritious meals and facilitating social opportunities with integrated volunteer and donor systems
Problem:
Meals on Wheels Waco currently has a waitlist. They cannot fulfill all the client requests due to increased inquires and rising food costs.
Solution:
We believe simplifying the volunteer sign up process and featuring client sotires will evoke emapthy in site users and recruit more volunteers to "wipe out the waitlist"
IMPACT:
80% of users found the new volunteer sign up form more intuitive. 70% of users enjoyed reading the new client testimonials and 80% of volunteer applicants liked the visualization of the steps for the volunteer sign up process.
The Process
USER
RESEARCH:
Who we Interviewed
Hypothesis:
We believe Meals on Wheels Waco could “wipe out their waitlist” and serve all interested clients by successfully meeting the current demands for more funding, resources, and volunteers.
How might we?
How might we redesign the Meals on Wheels Waco volunteer form to be more intuitive and increase volunteer conversion rates?
Empathy Map
User Persona
Definition &
Ideation:
Feature Prioritization Matrix
User Scenario
Takeaways
Site Map
Storyboard
Volunteer User Flow
Prototyping:
Competitor Analysis
Lo-fi Sketching
Lo-fi Mobile Protoyping
Link to
Prototype
Mobile Prototype
At a distance
Desktop Prototype
At a distance
Tablet Prototype
At a distance
Testing &
Iteration:
Success & Bugs
Iteration Based on Testing
Added Select button for multiple ways to volunteer
Added Learn More button for more info about volunteer tasks
Changed title to emphasize simplicity
Changed button to say Apply now instead of sign up since approval is required
Hi-fidelity
Prototyping:
Hi-fidelity Mobile Site
Link to
Prototype
Mobile Prototype
At a distance
Tablet Prototype
At a distance
Desktop Prototype
At a distance
Hi-fi Highlights
We created a volunteer carousel to inspire volunteers on the spot! These testimonials will tug on heart strings and inspire volunteers to apply
Final Thoughts &
Conclsuion:
Conclusion
Meals on Wheels Waco currently has a waitlist. As a result, they are suffering from an increase in demand for funding, resources, and volunteers.
We have designed a more intuitive way for volunteers to sign up and reduce the waitlist while increasing interest and empathy in site users by showcasing testimonials.
Next Steps
